Abstract:
AI influencers in Digital Marketing have become a new way to approach the audience and boost conversions. Research studies on how selecting the right AI influencer can influence conversion rates in marketing campaigns The effectiveness of AI influencers is compared to traditional human influencers by examining elements like audience alignment, perceived authenticity, trust, and engagement metrics. The study also explores how demographic compatibility, content strategy, and platform dynamics drive behavior and purchases by the audience. Our results also highlight AI communication & personalization as they increasingly change the trust and engagement that consumers have in the business, leading to increased conversion rates. With that, this study aims to provide marketers with actionable advice on using AI influencers to improve marketing tactics and scope out better relations between the brand and the consumer in times when the world is getting more and more digitized.
