Abstract:
This comprehensive report is a thorough detailed research, strategic development and precise execution of the project titled “The Launch Of ResoFreq – Digital Organizational Excellence” by Saad Bin Rashid, a dedicated student pursuing Bachelor of Business Administration at Bahria University Islamabad, successfully completed this truly innovative research study. The project focuses on ResoFreq, a company with a vision of sustainable businesses driving global prosperity. The report has a dual perspective approach, investigating both entrepreneurial opportunities and internal challenges. The project began by highlighting external opportunities and how ResoFreq aims to bridge critical gaps in industries to optimize processes and drive organizational excellence. Internally, the project identifies and investigates the operational problems that hinder ResoFreq’s growth such as; absence from social media, client engagement and acquisition. This report is a detailed work that describes proposed project, its activities, main components such as services, development, branding, marketing strategy, structure, execution and defines crucial factors that will indicate the project success. Thus, the project plan of ResoFreq is to be innovative, sustainable and customer-centric to build a comprehensive strategy and establish itself as a leading provider of automation, digitalization and corporate business services
