The Role of Digital Billboards in the Airport Marketing Eco System

Abstract

This study aims to determine the role of digital billboard screens in improving the marketing ecosystem at Islamabad Airport based on the success of DE Media Solutions at Karachi Airport. Digital billboards are a modern alternative to traditional advertisements that, in terms of content and real-time, could accommodate the dynamic needs of the business to have targeted marketing solutions. Airports are dynamic spaces for advertising that connect businesses with audiences while also reaching diverse populations that are captive. Installing digital billboard networks is a cutting-edge concept meant to turn Islamabad Airport into a center for advertising. This project, which also has the green stamp because it rejects paper-based solutions for environmentally friendly, energy-efficient digital media in light of global aspirations, would improve with data-driven advertising that uses the newest technology to determine relevant ads to passengers based on demographics and preferences. It must be executed well in order to generate non-aeronautical revenue for the Islamabad airport. Relevant and relevant content will boost traveler experience. With the right phased design and deployment, it would be quantifiable for advertisers with platforms that reach people with the least amount of operational interruption. Islamabad Airport is set to become the benchmark for sustainability and creativity in aviation advertising in Pakistan.