Abstract:
This research examines the creation of a social media strategy for Al-Madni Aviation which targets digital expansion and brand influence within their tech-centered competitive market. The research utilizes a dual approach mixing in-depth executive interviews with quantitative audience polling to investigate social media aspects of the company. Studies showed that social media engagement delivers powerful results for customer relations and trust yet companies face ongoing issues controlling message consistency and choosing proper platforms along with adapting to algorithm changes. The research suggests multiple recommendations that include increasing content volume alongside audience data use as well as partnership formation with key opinion leaders and technological adoption. The proposed strategies work to enhance visibility online while driving customer retention which facilitates Al-Madni Aviation's plans to lead the market through steady industry expansion.
