GREEN INNOVATION AND FIRM PERFORMANCE AS A RESULT OF SUSTAINABLE SUPPLY CHAIN INTEGRATION IN THE KARACHI MANUFACTURING SECTOR

Abstract

The goal of this research is to look at how green manufacturing integration (GMI), product innovation (GPI), sustainable internal integration (SII), and sustainable supplier integration (SSI) affect firm financial performance (FFP) in the context of Karachi manufacturing enterprises. green This research is important because it fills a gap in the literature on green manufacturing and sustainable supply chain management in poor nations, particularly Pakistan (Karachi). It also offers managers and policymakers practical advice on how to improve their financial performance by using green manufacturing techniques and promoting collaboration with internal and external stakeholders. It also helps to create and test theories manufacturing and sustainability integration as multidimensional constructs that influence business performance. on green Methodology & Design The goal of research design is to settle and manage research outcomes for helpful characteristics and constructive findings. As a result, the design must be either correlational, dealing with the existence of a relationship between study constructs/variables, or causal, emphasizing the unique cause-and-effect scenario between study variables or constructs. To achieve the best results and findings, this study used causal design. a Findings Green manufacturing integration, green product innovation, sustainable internal integration, and sustainable supplier integration were found to have good and significant effects on company financial performance in Karachi manufacturing enterprises, according to the study. It was also discovered that sustainable internal and supplier integration mediated the impacts of green manufacturing integration on firm performance, whereas green product innovation mediated the effects of green manufacturing integration on firm performance. Limitations . This study has significant limitations that should be recognised and addressed in future research. First, the use of cross-sectional data limits the causal inference of the variables' correlations. Second, using self-reported data may involve method bias or social desirability bias. Third, the findings may be limited in their generalizability due to the context of Karachi, Pakistan, which may have different environmental conditions and regulations than other locations or countries. Fourth, the measurement scales utilised in this study may have reliability and validity concerns, particularly SII and SSI, which had low AYE values. Recommendations According to the findings of this study, green manufacturing integration and innovation are significant drivers of firm financial performance in Karachi manufacturing enterprises. As a result, it suggests that businesses embrace and execute green manufacturing practises and products that reduce environmental consequences while increasing customer happiness. Furthermore, it suggests that managers and policymakers foster a favourable climate for green manufacturing by offering incentives, training, and resources to businesses and their stakeholders. Furthermore, it suggests that future research investigate the influence of language development programmed on the social skills of children aged 1 to 4 in Karachi preschools, as this study discovered that language abilities are a requirement for social skills.