INVESTIGATING THE RELATIONSHIP BETWEEN GREEN SUPPLY CHAIN MANAGEMENT PRACTICES AND BUSINESS PERFORMANCE

Abstract

The purpose of this study is to find out the relationship between selected green supply chain management practices, namely Internal Environmental Management, Cooperation with Customers, and Cooperation with Suppliers and Business Performance in the aviation industry of Pakistan. Methodology & Design This is a quantitative and correlational study that analyzes the statistical relationship between independent and dependent variables by collecting data from 384 personnel of the aviation industry of Pakistan through a survey questionnaire designed on Google Forms and evaluating it in SPSS and Smart PLS to achieve desired results. Findings The study has found positive and significant relationships between independent and dependent variables and thus all hypotheses have been accepted. Limitations The study is limited to the aviation industry of Pakistan and deals with only 3 green supply chain management activities. Recommendations The adoption of green supply chain management practices including close cooperation with customers and suppliers and establishment of a robust internal environmental framework has been proposed for companies operating in the aviation industry of Pakistan.