EFFECT OF GREEN SUPPLY CHAIN MANAGEMENT ACTIVITIES ON OPERATIONAL PERFORMANCE OF TEXTILE INDUSTRY IN KARACHI

Abstract

The objective of this study is investigated effect of GSCM activities on operational performance of textile sector in Karachi, Pakistan. Methodology & Design This research is quantitative. As a study tool for data collecting, a well-designed point scale questionnaire was used. In order to analyse the data, the Smart-PLS application was used. The individuals that participated are from Karachi, 196 responses have been collected from the SC professionals including managers and employees of the textile firms. Findings The positive impact on operational performance that may be attributed to green supply chain management practices such as green purchasing, reverse logistics, and environmental collaboration with suppliers comes from these three activities. When compared to green purchasing and environmental collaboration with suppliers, reverse logistics was found to have the greatest impact on operational performance. Limitations The constraints of the study are the limitations or limits within which it was done. This research was limited by the reality that it was conducted only in Karachi, Pakistan. The sample size for this investigation was 196. Other aspects of GSCM activities could be included in subsequent research but were not included in this one for a variety of reasons. Recommendations The study found that green supply chain management activities could improve operational performance in the textile sector in Karachi, Pakistan.