EFFECT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES ON ENVIRONMENTAL PERFORMANCE: EVIDENCE FROM PACKAGING SECTOR OF PAKISTAN

Abstract

Purpose: The objective of this study is to establish the impact of green supply chain management practices on environmental sustainability performance. And the natural resource based theory was tested on packaging firms located in Pakistan. Design: A quantitative approach was adopted for this study and a 5-point Likert scale was adapted from previous studies, a structured was developed to collect primary data. The total number of 179 responses collected from Pakistan based packaging companies including gravure, flexible and corrugated cartons. Findings: The findings confirm all the proposed hypothesis were retained and all independent variables (green purchasing, green logistics, green manufacturing and green marketing) have positive significant results. However, these results are vary from one dimension to other dimension, but all the adopted dimensions can be positively affect environmental performance. Originality /Value: This research study can be helpful for supply chain managers and decision makers. It gives them a guidance for enhancing environmental performance. It provide a framework to packaging firms to enhance the environmental sustainability to reduce the global warming and nature destruction