INTENTION  TOWARD  ONLINE  PURCHASE  BEHAVIOUR  OF  CONSUMER  BUYING  FASHION  JEWELLERY

Khan, Muhammad Shahzaib Reg # 43900

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dc.contributor.author	Khan, Muhammad Shahzaib Reg # 43900
dc.date.accessioned	2025-04-16T06:24:41Z
dc.date.available	2025-04-16T06:24:41Z
dc.date.issued	2023
dc.identifier.uri	http://hdl.handle.net/123456789/19330
dc.description	Supervised by Muhammad Usman	en_US
dc.description.abstract	The study looks into the connections between variables influencing consumers' decision making regarding online shopping. Online shopping is the current, rising trend that allows you to make your purchases while seated at home. The objective of the study is to understand how consumer buying behavior reflect online shopping trends by examining the effects of five key variables that were drawn from the literature: trust, product variety, convenience, privacy, and pricing. According to the statistical analysis of the data, trust and price have a significant impact on whether customers choose to purchase products online or in physical stores, but privacy has less of an impact	en_US
dc.language.iso	en_US	en_US
dc.publisher	Bahria University Karachi Campus	en_US
dc.relation.ispartofseries	MBA;MFN B-818
dc.title	INTENTION TOWARD ONLINE PURCHASE BEHAVIOUR OF CONSUMER BUYING FASHION JEWELLERY	en_US
dc.type	Thesis	en_US