Abstract:
The study looks into the connections between variables influencing consumers' decision
making regarding online shopping. Online shopping is the current, rising trend that allows
you to make your purchases while seated at home. The objective of the study is to understand
how consumer buying behavior reflect online shopping trends by examining the effects of
five key variables that were drawn from the literature: trust, product variety, convenience,
privacy, and pricing. According to the statistical analysis of the data, trust and price have a
significant impact on whether customers choose to purchase products online or in physical
stores, but privacy has less of an impact
