THE IMPACT OF MARKETING STRATEGIES (ADVERTISING AND BRANDING) ON PATIENT FLOW IN A DENTAL OFFICE MANAGEMENT

Abstract

The focus of this research is on how dentists feel about commercials. The study also intends to determine whether advertising can improve the industry (by raising public awareness of dental health care, encouraging higher-quality dental services, reducing unemployment in the field, and assisting consumers in selecting a dentist) or harm it (by discrediting dentistry as a legitimate medical profession). Methodology & Design: The methodology used in this thesis is a thorough study design intended to investigate and analyze how marketing strategies affect patient flow in dental office management. This study's research design, which combines quantitative and qualitative methods, enables a thorough examination of the subject. To learn more about how dental professionals and patients experience and see marketing tactics and how they affect patient flow, qualitative data analysis is used. Focus group talks, questionnaires, and interviews are used to do this. Findings: The findings shows that patient acquisition, retention, and satisfaction can be significantly impacted by both traditional and digital marketing strategies in dental office management. Limitations: The scope of this study is limited to Karachi only leaving behind a huge chuck on population of Pakistan and the other countries. We have conducted the survey using non-random convenience sampling which is also narrowing the scope of our study. Recommendations: Future researchers could study the mediator to check its complete effect on acceptance and awareness of marketing strategies of dental offices, as well as introduce competitive environment and technological advancement as a moderator in the study.