IDENTIFYING THE INFLUENCE OF ENTERPRENEURSHIP ON STUDENTS OF BUSINESS SCHOOLS OF PAKISTAN

Abstract

The research is conducted to identify the reasons which helps to identify the influence of entrepreneurship in Pakistan. The research takes into account the theories of self-determination and planned behavior that study the relationship of Entrepreneurial Intentions versus six variables which as subjective norms, peers, social norms, perceived behavior control, family support, and educational support . The study collected 301 respondents samples living in Karachi. The research was quantitative and the responses were collected via a survey questionnaire. To analyze the data, PLS-SEM and SPSS software were used. The study shows a direct link and a positive relation of variable to entrepreneurship. Lastly, this study includes implications for policymakers to support educational activities which leads to an increase in entrepreneurial intentions among individuals, especially students in Pakistan. Moreover, the government should offer opportunities for entrepreneurial students to establish their ventures by proving them funding and interest-free loans. Therefore, a conceptual model was proposed and recommendations were made to conduct future research.