Abstract:
The research is conducted to identify the reasons which helps to identify the influence of
entrepreneurship in Pakistan. The research takes into account the theories of self-determination
and planned behavior that study the relationship of Entrepreneurial Intentions versus six
variables which as subjective norms, peers, social norms, perceived behavior control, family
support, and educational support . The study collected 301 respondents samples living in
Karachi. The research was quantitative and the responses were collected via a survey
questionnaire.
To analyze the data, PLS-SEM and SPSS software were used. The study shows a direct link and
a positive relation of variable to entrepreneurship. Lastly, this study includes implications for
policymakers to support educational activities which leads to an increase in entrepreneurial
intentions among individuals, especially students in Pakistan. Moreover, the government should
offer opportunities for entrepreneurial students to establish their ventures by proving them
funding and interest-free loans. Therefore, a conceptual model was proposed and
recommendations were made to conduct future research.
