Abstract:
In compliance with the preceding researches the constructive factors of online banking has
given the more attention. Therefore, the goal of this research paper is to examine those prime
determinants which resist consumers towards the acceptance of virtual banking in Pakistan.
In this age of technology, online banking is consider as the need of customers but instead of
this fact costumers are still resisting themselves from online banking. For that reason, this
study is conducted to understand those barricades due to which users are avoiding online
banking. The close-ended questionnaire was circulated among 300 respondents to collect the
responses. Specifically from those individuals are doing online jobs and want to embrace
online banking but due to some barricades they are resisting from it. Following the data
collection, the analysis was done on SPPS to get the results. On the basis of results there is
positive significant impact of all independent variables (the image barricade, the value
barricade, the risk barricade and the tradition barricade) on dependent variable (the
towards the adoption of online banking). This study will be
consumers’ resistance
advantageous for the banking sector in Pakistan (Banks of Karachi, Sukkur and Larkana) and
utilize this research paper to improve their online
, these barricades can be minimized and more
can
the management of this industry
banking facilities for the customers. In this way
customers will prefer to embrace online banking.
