THE IMPACT OF DIGITAL SUPPLY CHAIN ON ORGANIZATIONAL PERFORMANCE: AN EMPIRICAL STUDY IN PHARMACEUTICAL SECTOR OF PAKISTAN

Abstract

Technological advancements are essential for enhancing corporate performance across all industries. This thesis examines the impact of digitalization and supply chainmanagement on organizational performance in the pharmaceutical sector. Through a quantitative survey of 186 valid responses, the study demonstrates the positive influenceof digitalization on supply chain performance, leading to enhanced inventory management and coordination with supply chain partners. The findings also highlight the significant relationship between supply chain performance and organizational performance. The study emphasizes the importance of embracing digital technologies, fostering collaboration, and continuously monitoring supply chain performance. These insights provide valuable recommendations for pharmaceutical companies seeking to optimize their supply chain operations and achieve competitive advantage in today's digital era.