Impact Of Green Transformational Leadership on Pro Environmental Behaviour Directly and Indirectly Through Employee’s Awareness and Green Creativity in Educational Institutions in Twin Cities

Abstract

This study examines the impact of Green Transformational Leadership (GTL) on proenvironmental behaviour in educational institutions within the twin cities of Islamabad and Rawalpindi. While Green Transformational Leadership (GTL) has been extensively studied in corporate settings, its application in the educational sector remains underexplored. This research investigates both the direct influence of Green Transformational Leadership (GTL) on employees’ pro-environmental behaviour and its indirect effects mediated through employees’ environmental awareness and green creativity. Using a quantitative research design, data were collected from academic staff in various educational institutions. The findings reveal that Green Transformational Leadership (GTL) significantly enhances proenvironmental behaviour by fostering a sense of environmental responsibility and innovative thinking in green practices. Employees’ awareness of environmental issues and their capacity for green creativity play crucial mediating roles in translating leadership influence into sustainable behavioural outcomes. The study highlights the importance of adopting Green Transformational Leadership (GTL) in educational institutions to promote sustainability, emphasizing its potential to inspire staff and students toward a greener future. These insights contribute to the growing body of literature on sustainable leadership and offer practical implications for faculty member aiming to integrate environmental sustainability into institutional practices.