Abstract:
A new business venture plan has been proposed for enhancing the GPS tracking facilities of “Tranzum Courier Services (TCS)” in Pakistan by integrating AI technologies to improve real-time tracking facilities and customer loyalty. The integration of AI-driven GPS tracking with user-friendly mobile applications will help TCS compete with global players in the courier and logistics industry. However, cultural rigidity, lack of precise leadership styles, and obstacles in employee management programs pose challenges in integrating this technological advancement in TCS. Strategic recommendations for the identified challenges are proposed to emphasize business advancement. TCS is required to adopt a new transition in its business operations by embracing AI-based tracking systems in its delivery services. The designing of the operational change across its multiple departments such as employment handling, operational reshaping and infrastructural developments can support the success of the new business venture of TCS. The distribution of all required actions in particular phases can be effective for the company to complete its new business journey within an estimated period of 12 months. The report has presented short-, mid-and long-term action plans after the identification of the challenges. The plan has focused on digital transformation intervention, leadership programs and cultural changes that can be implemented in different time frames to enhance the position of TCS in both regional and global ways. This study explores the integration of AI-based GPS-enabled tracking systems and mobile apps at TCS in Pakistan. Key findings highlight the significance of testing and types of testing. and deployment phases. Challenges during the deployment process such as cost constraints, cultural resistance, and leadership gaps are underlined in this project. Effective strategies, including employee training, robust infrastructure, and compliance with data privacy laws, are important to enhance operational efficiency, customer satisfaction, and scalability of the company.
