In this comparative study we have thoroughly investigated the cross-media practices in Pakistani press such as media pluralism, media diversity and media homogeneity, whether the audiences are given a variety of diverse ...

Binge watching has been positioned overwhelmingly as an addiction in academic literature. However, most recent studies suggest that it is not addictive for all audiences. This research caters to the gap of empirical research ...

Attribute Agenda Setting has played a major role in political communication. Audience use of social media specifically twitter is playing a critical role in specifying attributes of an issue or an individual. This study ...

Mass media is an imperative tool to proliferate the concern messages to the heterogeneous audience. Journalism, focusing on the developmental projects, has outlay a constructive analytical groundwork to considerate the ...

The study analyzed the coverage of Indo-Pak cricket matches in leading English newspapers of Pakistan and India. By adopting the war and peace journalism model of John Galtung, the study used war and peace indicators in ...

This study examines the extent to which coverage on terrorism, particularly after the commencement of Operation Zarb-e-Azb, framed as war or peace journalism based on Johan Galtung’s classifications. The study analyzed ...

This exploratory study unfolds problems of national cinema and its Socio- Psychological impacts on youth through nationally contextualized post 2000 Pakistani selected Urdu films such as Shoaib Mansoor’s Bol (2011), Jilani’s ...

In this thesis the researcher has investigated the populist strategies adopted by the newspaper of India and Pakistan related to Imran Khan and Narendra Modi researcher implies framing theory, theoretical framework and ...

The Pulwama attack on February 14, 2019 in the Indian administered Kashmir, worsened the Indo-Pak bilateral relation and brought both the nuclear states on the verge of war. In the ever growing and unending hostility between ...

This study aims to investigate the major themes of Aurat March 2020 emerged in mainstream TV talk shows and its framing process within Radical and Islamist viewpoint. The selected sample for this study consists of twenty-five ...