Abstract:
Polycystic Ovary Syndrome (PCOS) is a prevalent endocrine disorder affecting women of reproductive age, characterized by hormonal imbalance, metabolic issues, and reproductive challenges. This thesis investigates the role of digital media interventions in enhancing awareness, education, and management of PCOS among women in Pakistan. Through qualitative interviews with diverse participants, including students, corporate workers, health-care professionals, and housewives, this research explores the effectiveness of online resources, support communities, and educational content in addressing the multifaceted aspects of PCOS. The study delves into the cultural stigmatization of PCOS and how digital platforms offer a counter-narrative by providing accessible, reliable, and supportive information. Participants shared their experiences with various digital media, revealing both the benefits and limitations of these resources. The findings highlight the significant impact of social media, online forums, blogs, and virtual support groups in offering emotional support, fostering a sense of community, and disseminating crucial information about PCOS management. Moreover, the research examines the outcomes of community-based interventions facilitated through digital platforms. It assesses their reach, engagement, and effectiveness in improving knowledge about hormonal and metabolic implications, fertility issues, and lifestyle management associated with PCOS. Case studies of successful initiatives demonstrate the potential of digital media to empower women, encourage proactive health behaviors, and mitigate the cultural stigma surrounding PCOS. This thesis concludes with recommendations for enhancing digital media interventions, emphasizing the need for accurate, culturally sensitive, and interactive content. By leveraging digital tools, health-care providers and advocates can better support women with PCOS, ultimately leading to improved health outcomes and quality of life.
