THE EFFECTS OF SUPPLY CHAIN INTEGRATION ON TECHNICAL INNOVATION: CASE OF BREAD & BEYOND BAKERS

Abstract

This research work is focus on exploring the impact of supply chain integrationon the technical innovation in specific organization Bread & Beyond Bakers. The supply chain risk has been considered as a moderator variable in the relationship of supply chain integration and technical innovation. According to the results, it has been concluded that customer integration and technical innovation have a significant association with technical innovation. It is also shows that internal integration, supply integration had a significant effect on technical innovation. Supply Chain Risk (SCR) as moderator moderate the relationship between supplier integration and technical innovation. SCR hasnot effect as moderator the relationship between Internal Integration and Technical Innovation, it was also found that SCR as moderator did not affect the relationship between customer Integration and Technical innovation. Keywords: Supply chain integration (SCI), Supplier Integration (SI), Internal Integration (II), Customer Integration (CI), Technical Innovation (TI)