Abstract:
This research work is focus on exploring the impact of supply chain integrationon
the technical innovation in specific organization Bread & Beyond Bakers. The supply
chain risk has been considered as a moderator variable in the relationship of supply chain
integration and technical innovation. According to the results, it has been concluded that
customer integration and technical innovation have a significant association with
technical innovation. It is also shows that internal integration, supply integration had a
significant effect on technical innovation. Supply Chain Risk (SCR) as moderator
moderate the relationship between supplier integration and technical innovation. SCR
hasnot effect as moderator the relationship between Internal Integration and Technical
Innovation, it was also found that SCR as moderator did not affect the relationship
between customer Integration and Technical innovation.
Keywords: Supply chain integration (SCI), Supplier Integration (SI), Internal
Integration (II), Customer Integration (CI), Technical Innovation (TI)
