Abstract:
The importance of socio economic projects is critical to the
Pakistan’s meta-objective of rapid economic growth. With the ever-changing
national socio-economic scenario, the theoretical dimensions of
developmental projects, therein a sustainability prospect; need a rigorous
outcome based evaluation of socio economic post project impact of such
projects: especially from the lens of their absorption, reach and effectivity
according to a consumers’ perspective. This is critical to derive desired results
from integrated economic endeavors and sociological structuring since with
the growing emphasis on human conduct and dynamics, as critical factors in
determining the projects’ success, the projects are managed as cognitive
systems. Orange Line Metro Train is a pilot project is an abridged endeavor
in the mass transit system on launch. Its sociological reach is fundamental.
The study builds research design to evaluate the systems and operations as
are used and deciphered by the consumer. It proposes specified area of
strategic concerns and revisits to policy design; along with validating and
refreshing the sociological need of the project. The identified area of research,
the consumers’ amenities valuation (CAV), is a rarely explored area of
academic research where evaluation of the human factor is ripe to germinate
new dimensions to emerging social structure with revised valuation of
amenities.
Key Words: CAV, Cognitive Systems, Sociological reach
