IMPACT OF GREEN FINANCE AND INVESTMENT ON BUSINESS PERFORMANCE OF PHARMACEUTICAL SECTOR WORKING IN PAKISTAN

Abstract

This study explores the impact of green finance and investment on the business performance of the pharmaceutical sector in Pakistan. Grounded in a stakeholder theory framework, the research investigates the dynamic relationships between green finance, green investments, corporate social responsibility (CSR), and sustainable business performance. Focusing on the challenges faced by the pharmaceutical industry, including regulatory complexities and the need for investment, the study emphasizes the crucial role ofcollaborative efforts in fostering transparency, accountability, and sustainability. The study used quantitative research techniques through primary data source. A standardized questionnaire was employed in this study to gather data. The study used Smart PLS and a structural equation model (SEM) to examine the data gathered and determine the relationship between green investment, green financing, CSR, and sustainable business performance. Hypotheses posit positive correlations between green investments and sustainable business performance, green investment and CSR adoption, green finance and sustainable performance, and CSR mediating the relationship between green investment and sustainability. This research contributes valuable insights for shaping a sustainable future for Pakistan's pharmaceutical sector.