Department of Media Studies (BUIC): Recent submissions

  • Role of social media in general elections of 2018 in Pakistan 
    Shariq Riaz, 01-154171-019 (Bahria University Islamabad Campus, 2021)
    The following study is on the Role of Social Media in the General Elections of 2018, the study highlighted the opinion changing ability of social media and how it helped PTI to win the elections. The study primarily focused ...
  • Effects of advertising appeals in Pakistani TVCS 
    Rabab Fatima, 01-154171-015 (Bahria University Islamabad Campus, 2021)
    This research will study the effect of advertisement appeals on human behavior , do people only remember the ad to enjoy it and for laughter or it changes their behavior to opt the brand shown in it?, the data will be ...
  • Social Media and Students Academic Life A Case Study of Punjab Colleges in Rawalpindi and Islamabad 
    Muhammad Azaz Khan, 01-154171-029 (Bahria University Islamabad Campus, 2021)
    The thesis aims to identify the role of social media in the life of college students. As it remains a fact that social media has been an inspiration for college students, but, they are not even in a position to properly ...
  • Effect of crime news reporting on the youth of Islamabad 
    Suleman Mahmood, 01-154162-016 (Bahria University Islamabad Campus, 2020)
    The goal of this research was to investigate the effects of crime reporting on the youth of Islamabad and how the youth has constructed their social reality after being exposed to such content. This study also seeks to ...
  • Content of religious talk shows on Pakistani mainstream news channels 
    Ume Laila, 01-154162-020 (Bahria University Islamabad Campus, 2020)
    The study explored the reasons behind an absence of religious topics that are considered taboo and controversial in the mainstream media. The study also aimed at finding solutions to eliminate religious intolerance from ...
  • Comparative analysis of brands on newspaper and instagram 
    Urooj Khan, 01-154162-021 (Bahria University Islamabad Campus, 2020)
    The main aim of our research was to derive the difference between the techniques of advertisement on the Newspaper and on Instagram and how these differences change customer’s mindset. The role of different forms of ...
  • The framing of pulwama attack in the new york times and the news international 
    Rida Shehzad, 01-155161-026 (Bahria University Islamabad Campus, 2020)
    Pulwama attack makes its way to the list of the deadliest terrorist attacks to have ever happened in Jammu and Kashmir killing 40 Central Reserve Police Force (CRPF) personnel. It happened on February 14, 2019, when a ...
  • Framing of international news in Pakistani newspapers 
    Alja Zatmer, 01-155161-003 (Bahria University Islamabad Campus, 2020)
    This research analysis data from two Pakistani English newspapers, The News and Dawn News from 1st of January, 2019 to 30th of June, 2019 about the framing of international news. We took data from these six months from ...
  • Revival of Pakistani cinema: an analysis of adaptation of bollywood culture in Pakistani films 
    Muhammad Tayyab Tahir, 01-155161-042 (Bahria University Islamabad Campus, 2020)
    This research aims to analyse how Pakistani films have been adopting Bollywood ideas for the resurgence of Pakistani cinema. Bollywood cinema has become a brand and is now influencing film industry all around the world. ...
  • Religious contents on face book and audience gratification 
    Javeria Mazahir, 01-258171-006 (Bahria University Islamabad Campus, 2018)
    Social media and internet have become a major source of providing information in Pakistan. There is no denying the fact that Facebook has emerged as one of the most viewed social media websites in Pakistan. The study sought ...
  • Evaluation of Pakistani television news channels: exploring audience perception 
    Muhammad Asrar, 01-258171-008 (Bahria University Islamabad Campus, 2019)
    This study evaluated popular Pakistani television news channels through the viewer's perceptions. Adopting the Uses and Gratification Theory, the study used the following parameters to evaluate the TV News Channels: ...
  • The role of traditional and social media in political socialization 
    Anam Amir, 01-258171-001 (Bahria University Islamabad Campus, 2018)
    This exploratory study investigates the role of traditional and social media in political socialization of Pakistani university students and their voting behavior through exposure. This study applied survey approach to get ...
  • The impact of mass media violent content on society in Pakistan 
    Sarwat Zahra Hashmi, 01-258171-011 (Bahria University Islamabad Campus, 2018)
    This study investigates affects of violent content shown on Pakistani news channels on domestic audiences and how exposure to such content led them towards the acts of violence and aggression apart from experiencing fear. ...
  • Exploring Pakistani nationalist cinema and its socio- psychological impacts on young adults 
    Javeria Zafar, 01-258171-007 (Bahria University Islamabad Campus, 2018)
    This exploratory study unfolds problems of national cinema and its Socio- Psychological impacts on youth through nationally contextualized post 2000 Pakistani selected Urdu films such as Shoaib Mansoor’s Bol (2011), Jilani’s ...
  • Coverage of terrorism on the perspectives of war and peace journalism: a case study of leading Pakistani and us newspapers 
    Obaid ur Rehman, 01-258171-009 (Bahria University Islamabad Campus, 2018)
    This study examines the extent to which coverage on terrorism, particularly after the commencement of Operation Zarb-e-Azb, framed as war or peace journalism based on Johan Galtung’s classifications. The study analyzed ...
  • Construction of honor in Pakistani media: an exploratory study of television dramas 
    Tahira Anwar, 01-258171-012 (Bahria University Islamabad Campus, 2019)
    Social structure of Pakistan puts honor as a central value for the people regardless of religion, gender and socio-economic status. The study aimed to explore the ways in which honor is constructed in Pakistani media. ...
  • A survey of young girls experiencing cyber bullying issues on social media in Pakistan 
    Arooj Saleem, 01-258171-002 (Bahria University Islamabad Campus, 2018)
    The literature review of study refers to cyber bullying and its effects on youth was completed. Result of the study directs that cyber bullying is becoming more predominant and prime issue among students as students spend ...
  • Coverage of leading Pakistani & Indian newspapers on Kashmir conflict 
    Faiq Aftab Ahmed Chughtai, 01-258171-003 (Bahria University Islamabad Campus, 2018)
    This study content analysed the coverage of leading Pakistani and Indian newspapers on the Kashmir conflict. Adopting the Peace and War Journalism model by John Galtung, the study used the eventual and thematic frames in ...
  • Study of hollywood selected crime films: a discourse analysis 
    Zohaib Nazir, 01-258171-013 (Bahria University Islamabad Campus, 2019)
    The study identified that youth break the laws, because they get influenced from Hollywood crime films. Due to age-crime-curve, they fascinate, idealize the realist effects of crime images of the films and use to kill, ...
  • Coverage of Zainab Murder Case in Leading Newspapers of Pakistan 
    Alishba Naseer, 01-155151-004 (Bahria University Islamabad Campus, 2019)
    The study focuses on the coverage of Zainab Murder Case which has been observed by both English and Urdu newspapers i.e. The Nation and Jang. The Qualitative research method was used in the study. The study was conducted ...

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