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Department of Media Studies (BUIC): Recent submissions

  • Analysis of Cross Media Practices in Pakistani Press 
    Durwesh Nusrat Naeem, 01-258201-001 (Media Studies BU E8-IC, 2022)
    In this comparative study we have thoroughly investigated the cross-media practices in Pakistani press such as media pluralism, media diversity and media homogeneity, whether the audiences are given a variety of diverse ...
  • Use of Appeals in Television Advertisements 
    Maha Muhammad Asif, 01-258172-003 (Media Studies BUIC, 2019)
    A content analysis is conducted in this study of television advertisements of four Pakistani telecommunication industry for the annual year of 2018. This is done to recognise the advertisements appeals that have been used ...
  • Use of Digital Media by University Teachers 
    Afifa Awan, 01-258172-001 (Media Studies BUIC, 2019)
    The main purpose of this study was to analyse the usage and role of Digital Media i.e. Facebook, Twitter, WhatsApp, Documentaries, Research Tools, Google Classrooms, TED Talks etc. in universities of Pakistan. . The study ...
  • Framing of Women’s Right Movement on Facebook in Pakistan 
    Shafaq Sohaib, 01-258181-009 (Media Studies BUIC, 2020)
    Media has actively covered different segments of social movements. Women rights movements are one of the important events given coverage through media that are popularly discussed. This study investigates Pakistan’s first ...
  • Pictorial Analysis of Kashmir Conflict in Leading Indo-Pak English Newspaper after the Abrogation of Article 370 from Indian Constitution 
    Muhammad Saad Amin, 01-258182-008 (Media Studies BUIC, 2020)
    This study examines the pictorial analysis of Jammu and Kashmir conflict after the abrogation of Article 370 from the Indian constitution. Using visual content analysis, it explores the images from newspapers from both ...
  • Attribute Agenda Setting on Twitter: Comparative Analysis of Imran Khan & Narendra Modi Speeches at UNGA 
    Kinza Batool Malik, 01-258182-004 (Media Studies BUIC, 2020)
    Attribute Agenda Setting has played a major role in political communication. Audience use of social media specifically twitter is playing a critical role in specifying attributes of an issue or an individual. This study ...
  • Framing of Imran Khan and Narendra Modi in Indo-Pak press during Elections 
    Naveed Azhar, 01-258181-006 (Media Studies BUIC, 2020)
    In this thesis the researcher has investigated the populist strategies adopted by the newspaper of India and Pakistan related to Imran Khan and Narendra Modi researcher implies framing theory, theoretical framework and ...
  • Media Framing of Democratization Conflict in Pakistan 
    Amjad Hussain Sipra, 01-258181-011 (Media Studies BUIC, 2021)
    The current research is focused on the element of democratizing conflicts in Pakistan. This research is quantitative in nature and loosely studies how various democratizing conflicts in Pakistan have been dealt with and ...
  • Reporting of COVID-19 Pandemic on Facebook 
    Mah-e-Noor Yousaf, 01-258181-004 (Media Studies BUIC, 2021)
    As our dependency on social media and other forms of media continues to increase every day, we are increasingly reliant upon them for our cognitive and informational needs. To us, not only it acts as a medium and source ...
  • Framing of Pulwama Attack in English Press of Pakistan 
    Masroor Ahmad, 01-258181-005 (Media Studies BUIC, 2021)
    The Pulwama attack on February 14, 2019 in the Indian administered Kashmir, worsened the Indo-Pak bilateral relation and brought both the nuclear states on the verge of war. In the ever growing and unending hostility between ...
  • Framing the Emerging Themes of Aurat March 2020 Pakistan: A Content Analysis of TV Talk Shows 
    Aqsa Banoori, 01-258191-002 (Media Studies BUIC, 2021)
    This study aims to investigate the major themes of Aurat March 2020 emerged in mainstream TV talk shows and its framing process within Radical and Islamist viewpoint. The selected sample for this study consists of twenty-five ...
  • Analysis of the Relationship between Binge Watching and Problematic Symptoms in Pakistani Youth 
    Komal Munawar, 01-258181-003 (Media Studies BUIC, 2020)
    Binge watching has been positioned overwhelmingly as an addiction in academic literature. However, most recent studies suggest that it is not addictive for all audiences. This research caters to the gap of empirical research ...
  • Analyzing Patriotism in Indo-Pak Press: A Content Analysis 
    Syed Muhammad Ehtesham, 01-258182-012 (Media Studies BUIC, 2021)
    This study aimed at analyzing the patriotism in the Indo-Pak press. The timeline for this was chosen from Pulwama attack to operation Swift Retort on Feb 27, 2019. The selected samples for this study were printed news from ...
  • Use of Social Media for Health Information Seeking Among Young Adults: A Uses and Gratification Approach 
    Rabia Tahir, 01-258181-007 (Media Studies BUIC, 2021)
    Due to an emerging popularity of social media among the young adults of Pakistan where everyone is expected to be online and connected to the internet, as social media sites are being used by young adults, it has been ...
  • Visual Content Analysis of Victimhood in Conflicts in Kashmir and Yemen 
    Bushra Mahmood, 01-258181-001 (Media Studies BUIC, 2020)
    This study reports the findings of a visual content analysis of 141 photographs of victims in Kashmir and Yemen conflicts. These photographs were selected from two Pakistani English Newspapers, “Dawn” and “The Express ...
  • Perception about Body Image Media Advertisements among Female Students in Twin Cities 
    Kiran Tauseef, 01-258181-002 (Media Studies BUIC, 2020)
    This study is about positive body image campaigns on television in Pakistan which have attained much attention due to creating awareness about women’s body shaming. Media conveys and promotes socio-cultural values and ...
  • Analysis of Framing Strategies of 2018 Elections in Dawn and Daily Express 
    Neha Imtiaz, 01-258172-006 (Media Studies BUIC, 2019)
    This study was designed to analyze the framing strategies applied by leading Pakistani newspapers in the 2018 elections six months prior election period. Entmans(1993)framing theory was used to define the frames. Content ...
  • Coverage of Indo-Pak Cricket Matches: Exploring War & Peace Journalism 
    Ahsan Mahmood, 01-258171-004 (Media Studies BUIC, 2019)
    The study analyzed the coverage of Indo-Pak cricket matches in leading English newspapers of Pakistan and India. By adopting the war and peace journalism model of John Galtung, the study used war and peace indicators in ...
  • Public Service Messages on Pakistani Television Channels 
    Amna Nudrat, 01-258172-017 (Media Studies BUIC, 2019)
    The study examined the public service messages on the Pakistani television channels during 2016-2018,and measures the effects of PSM on audience behaviour. The current study highlights most of the time PSM fails to deliver ...
  • Social Responsibility of Media in Pakistan through the Eyes of Audience 
    Qasim Shukkar, 01-258172-007 (Media Studies BUIC, 2019)
    Media has some basic and fundamental rules, regulations, ethics and laws. Along with these rules and regulations, media has some social responsibilities to ensure the privacy and dignity of public. Pakistani media is failed ...

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