Browsing Department of Media Studies (BUIC) by Subject "Public Service Massages"

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Browsing Department of Media Studies (BUIC) by Subject "Public Service Massages"

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  • Public Service Messages on Pakistani Television Channels 
    Amna Nudrat, 01-258172-017 (Media Studies BUIC, 2019)
    The study examined the public service messages on the Pakistani television channels during 2016-2018,and measures the effects of PSM on audience behaviour. The current study highlights most of the time PSM fails to deliver ...

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