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Browsing Department of Media Studies (BUIC) by Author "Muhammad Asrar, 01-258171-008"
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Muhammad Asrar, 01-258171-008
(Bahria University Islamabad Campus, 2019)
This study evaluated popular Pakistani television news channels through the viewer's perceptions. Adopting the Uses and Gratification Theory, the study used the following parameters to evaluate the TV News Channels: ...