Recommendation System for B2C E-commerce in Pakistan

Abstract

The internet has changed the way business is conducted in the 21st century. Most importantly it has changed the face and pace of business offering a dispensable opportunity to operate on digital platforms. Businesses find new sources of competitive advantage so they are increasingly adding ecommerce channels. In this case we are creating an ecommerce store which is a business to consumer store with a recommender system that automatically recommends products to the customer depending upon his activity on our Advance Search Engine. As the pandemic has passed people have understood that how you can buy things online without getting into hassle of going to the market to buy things. For B2C Ecommerce store different Businesses can connect to our store and can sell their products on our store and the recommender system will benefit by recommending product which they are looking for and recommend a product with good consumer rating.