Abstract:
In the contemporary business landscape, social media has become an indispensable tool for brand building, customer engagement, and driving sales. However, Junaid Tech struggles with inconsistent posting and engagement, creating a significant gap in their social media marketing strategies. This inconsistency leads to consequences, including diminished brand awareness, reduced audience engagement, and missed opportunities for growth.This Final Year Project (FYP) investigates the phenomenon of inconsistent posting and engagement in social media marketing. This framework serves as a practical guide for Junaid Tech to overcome inconsistency and achieve their social media marketing goals. The project's findings have the potential to contribute significantly to the field of social media marketing by providing valuable insights and practical solutions for Junaid Tech to improve their online presence and connect effectively with their target audience
