Measuring the Effectiveness of Digital Marketing Practices: A Case of Tandoori Restaurant

Abstract

Firstly, we would like to express my gratitude to Allah SWT for providing us with the chance to complete this final year project, which is called " Measuring the Effectiveness of Digital Marketing Practices: A Case OF TANDOORI RESTAURANT." This report was created primarily for Bahria University Islamabad in order to fulfill a requirement for final-year students pursuing a master's degree in business administration. This report is based on Bahria University's methodology. First and foremost, we would like to express our gratitude to our supervisor, who guided and assisted us much throughout the semester and helped us complete this project. Additionally, we would like to express our gratitude to General Manager of Marketing, for welcoming us. We want to express our sincere gratitude and admiration to every member of the marketing department, employees of Tandoori Restaurant, who helped us out and gave us all the supplies we required. Finally, we would like to express our gratitude to Bahria University for providing us with this chance and to all of the faculty members and teachers for their cooperation during the final year project's completion.