Empowering Business Growth at Engro: Unleashing the Power of Seamless Marketing Automations

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dc.contributor.author Eeman Saeed, 01-111202-037
dc.contributor.author Fahmeed Mukhtar, 01-111202-274
dc.contributor.author Maha Khan, 01-111202-068
dc.date.accessioned 2024-11-18T06:56:56Z
dc.date.available 2024-11-18T06:56:56Z
dc.date.issued 2024
dc.identifier.uri http://hdl.handle.net/123456789/18574
dc.description Supervised by Mr. Umar Chaudhry en_US
dc.description.abstract This report examines the comprehensive implementation and expected effect of "Go High Level," a present day advertising automation platform, on Engro's commercial enterprise growth. The initiative ambitions to streamline and enhance Engro's advertising operations via integrating functionalities which includes e mail marketing, social media management, purchaser courting management (CRM), lead generation, and information analytics into a cohesive gadget. By consolidating those abilities, "Go High Level" is poised to revolutionize Engro's advertising techniques and operational efficiencies. The primary goal of this implementation is to enhance operational efficiency, growth, customer engagement and optimize advertising effectiveness. The automation of ordinary marketing tasks will loosen up sizeable assets, permitting Engro’s advertising and marketing group to focus on strategic tasks and creative hassle-solving. The platform’s advanced analytics and reporting capabilities will provide real-time insights, permitting Engro to make statistics-driven selections and adapt to converting marketplace situations. The anticipated results consist of a extra unified and holistic view of customer records, disposing of existing statistics silos and improving patron segmentation and concentrated on. This will result in extra customized and effective advertising and marketing campaigns, ultimately riding higher client pleasure and loyalty. Additionally, the automation and optimization of advertising and marketing strategies are anticipated to cause higher resource allocation, extended return on investment (ROI), and progressed typical advertising and marketing overall performance. This report also delves into the instructions found at some stage in the implementation technique, emphasizing the significance of strategic alignment, stakeholder engagement, and non-stop professional development. The phased rollout approach adopted for "Go High Level" ensured that the platform met precise desires and allowed for the controlled management of capability challenges. Key insights include the want for robust education applications, ongoing technical support, and stringent data safety features to protect touchy patron statistics. The reflections at the venture underscore the transformative capability of marketing automation in fostering an extra agile, responsive, and information-informed marketing framework. The implementation of "Go High Level" isn't simply a technological improvement but a strategic initiative that aligns with Engro's goals of marketplace dominance and global expansion. en_US
dc.language.iso en en_US
dc.publisher Business Studies en_US
dc.relation.ispartofseries BBA;P-11564
dc.subject Empowering en_US
dc.subject Business Growth at Engro en_US
dc.subject Seamless Marketing Automations en_US
dc.title Empowering Business Growth at Engro: Unleashing the Power of Seamless Marketing Automations en_US
dc.type Project Reports en_US


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