The Personalized Drive: AI-Powered Personalization in Automotive Digital Marketing Backed by Data-Driven Story-Telling in the Evolving Automotive Journalism Industry

Muhammad Sarib Saleem Khan, 01-111182-214

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dc.contributor.author	Muhammad Sarib Saleem Khan, 01-111182-214
dc.date.accessioned	2024-11-14T10:55:42Z
dc.date.available	2024-11-14T10:55:42Z
dc.date.issued	2024
dc.identifier.uri	http://hdl.handle.net/123456789/18563
dc.description	Supervised by Ms. Naimah Khan	en_US
dc.description.abstract	This thesis explores the intersection of AI-powered personalization in automotive digital marketing and its integration with data-driven storytelling in automotive journalism. By examining current trends, consumer behavior, and industry practices, this study provides a comprehensive understanding of how personalization transforms the automotive marketing landscape. A case study on a leading automotive brand and interviews with consumers and industry experts further illustrate these dynamics.	en_US
dc.language.iso	en	en_US
dc.publisher	Business Studies	en_US
dc.relation.ispartofseries	BBA;P-11556
dc.subject	Personalized Drive	en_US
dc.subject	AI-Powered Personalization	en_US
dc.subject	Automotive Digital Marketing	en_US
dc.title	The Personalized Drive: AI-Powered Personalization in Automotive Digital Marketing Backed by Data-Driven Story-Telling in the Evolving Automotive Journalism Industry	en_US
dc.type	Project Reports	en_US