The Personalized Drive: AI-Powered Personalization in Automotive Digital Marketing Backed by Data-Driven Story-Telling in the Evolving Automotive Journalism Industry

Abstract

This thesis explores the intersection of AI-powered personalization in automotive digital marketing and its integration with data-driven storytelling in automotive journalism. By examining current trends, consumer behavior, and industry practices, this study provides a comprehensive understanding of how personalization transforms the automotive marketing landscape. A case study on a leading automotive brand and interviews with consumers and industry experts further illustrate these dynamics.