The Personalized Drive: AI-Powered Personalization in Automotive Digital Marketing Backed by Data-Driven Story-Telling in the Evolving Automotive Journalism Industry

Muhammad Sarib Saleem Khan, 01-111182-214

Welcome to DSpace BU Repository

Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.

The Personalized Drive: AI-Powered Personalization in Automotive Digital Marketing Backed by Data-Driven Story-Telling in the Evolving Automotive Journalism Industry

Muhammad Sarib Saleem Khan, 01-111182-214

URI: http://hdl.handle.net/123456789/18563

Date: 2024

Abstract:

This thesis explores the intersection of AI-powered personalization in automotive digital marketing and its integration with data-driven storytelling in automotive journalism. By examining current trends, consumer behavior, and industry practices, this study provides a comprehensive understanding of how personalization transforms the automotive marketing landscape. A case study on a leading automotive brand and interviews with consumers and industry experts further illustrate these dynamics.