Abstract:
This study aims to explore the process of starting a clothing brand in the Pakistani market,and Personally we worked on a startup known as “ReBrand Apparel”which will be an online platform (Shared on Web and the Social Media) through which we will be selling Clothes that have high appeal Amongst youngsters, is comparatively new, but at the same time we are to have a chance of capturing a high market share and so initially we will be introducing Oversized Graphic Tees. We will also be emphasizing and digitally marketing our brand in such a way which highlights the point that we will be using a higher percentage of cotton in our products compared to the competition. So, the primary purpose of this research is to provide a comprehensive understanding of the key factors involved in launching a startup in the fashion industry with relation to these specific scenarios. To achieve this, we employed a mixed-methods approach, focusing more on the qualitative interviews which we held with people who are actively a member of this industry and also a bit of quantitative analysis of market trends of Graphic tees Internationally and Nationally so that we are familiar with the longevity of the product in terms of sales. Most of the Data we collected was through online surveys, focus group discussions, and a review of existing literature on the Pakistani clothing industry
