MBA (BUIC): Recent submissions

  • Risk Measurement Techniques used by Local Commercial Banks in Pakistan 
    Asad Iqbal, 01-221062-024; Hamid Ali Tahir, 01-221062-010 (Bahria University Islamabad Campus, 2007)
    The banking risks have been known as a total of credit and market risks for a long time. The banking sector has come across the operational risk by the occurrence of financial crises in recent years. Operational risk may ...
  • Impact of Promotion on Consumers in Mild Industry 
    Omair Adil Malik, 01-221082-083 (Bahria University Islamabad Campus, 2009)
    This study measures the effect of different kinds of promotion on competition in milk industry. The basic idea of promotional activities has been revolutionized in the past decade. The role of Promotion has attained level ...
  • Negative Influence of Television Advertising on Children 
    Arslan Sajjad Siddiqui, 01-221062-006 (Bahria University Islamabad Campus, 2007)
    A survey research carried out for the purpose of finding out the Negative influence of television advertising on children ages (8-12) Children are influenced by media, they learn by observing, imitating, and making behaviors ...
  • Can High Turnover be Combatted Through High Recruitment 
    Nausheen Aziz, 01-120051-020; Maliha Hinna, 01-122061-024 (Bahria University Islamabad Campus, 2009)
    Our basic aim is to materialize whether high recruitment alone helps combat the high turnover of employees or if it is a complete myth. Our concern is with Serena Hotel, Islamabad, in which we are researching about the ...
  • Value of Technical Analysis of Ten High Cap Companies of Stock Exchange 
    Asim Bilal, 211032-009; Farrukh Mansoor Khan, 211032-019; Junaid Zafar Janjua, 211032-028 (Bahria University Islamabad Campus, 2007)
    It is documented that technical analysis is a highly persuasive activity among the stock traders in Pakistan. This paper highlights that whether technical analysis is of importance for the stock traders in Pakistan or not. ...
  • Foreign Direct Investment in Auto Mobile Sector in Pakistan 
    Sikandar Khalil, 01-222071-081; Wajad Ali, 01-222071-097; Waqas Khalid, 01-222071-100; M. Tasneem Anjum, 01-122071-067 (Bahria University Islamabad Campus, 2009)
    Primarily, the reason for carrying out this Project is that foreign direct investment assists in increasing the income that is generated through revenues realized through taxation. It also plays a crucial role in the context ...
  • The Importance of Mission Statement on Organizational Effectiveness 
    Muhammad Farooq Malik, 120032-013 (Bahria University Islamabad Campus, 2007)
    The aim of the present research is to measure the ultimate effect of mission on the organization performance. The main purpose of the research is that what role mission statement plays in motivating employees and allocating ...
  • The Effects of Mobile Number Portability on Marketing in Telecom Sector 
    M. Saleem Altaf, 01-121062-048; Omer Habib Khan, 01-221062-016 (Bahria University Islamabad Campus, 2007)
    The telecom sector is the fastest growing sector in Pakistan. At present there are six cellular service providers in the country, namely Mobilink, Ufone, Telenor, Warid, Paktel and Instaphone. Out of these six companies ...
  • Feasibility Report of Hatchery 
    Wasim Haider, 01-120051-002; Hammad Hassan, 01-120051-007; Qamar Abbas, Qamar Abbas (Bahria University Islamabad Campus, 2007)
    1.1. Poultry farming in Pakistan began in sixties and it has been recognized as food processing industry by the Government of Pakistan. Poultry industry in Pakistan has made great progress in recent years. The investment ...
  • Electronic Banking in Pakistan 
    Sadaf Wahid, 120042-040 (Bahria University Islamabad Campus, 2007)
    This research looks into the factors, which influences the adoption rate of Electronic Banking among the customers in Islamabad, Lahore and Karachi. The aim of this research is also to evaluate customers' perception of ...
  • Impact of Western Advertisement in Pakistan Mobile Sector 
    Khurram Imtiaz, 221031-003 (Bahria University Islamabad Campus, 2007)
    This proj ect is basically a descriptive study that specifically focu ses on analyzing the brand image and perception of Samsung t-10bi Ie and its competitors as perceived by the different age groups of respondents. It a ...
  • Design and Implementation of Vocational Training Centres 
    Ammar Orakzai, 01-222062-010; Imran Sharif, 01-222062-027; M. Furqan Sattar, 01-222071-049; Ahtasham Arshad, 01-122072-028 (Bahria University Islamabad Campus, 2009)
    Our project is based on to practically experience, the Project Management Practices studied in our course of MBA, on Design and implementation of vocational training centres in AJ&K by EDCON, especially to thrash out the ...
  • Performance Management: 360 Degree Feed Back 
    Adeel Mehmood Raja, 01-120051-001 (Bahria University Islamabad Campus, 2007)
    Performance measurement is the process of assessing progress toward achieving predetermined goals, while performance management is building on that process adding the relevant communication and action on the progress ...
  • Brand Audit of PIA, By Measuring Brand Awareness, Brand Image, Brand Equity, Brand Value 
    Fahad Vakassi, 01-122072040,; Mariam Ishrad, 01-122072066; Fatima Ahmreen, 01-122072043 (Bahria University Islamabad Campus, 2009)
    A brand audit provides an analysis of an organization’s brand and its brand management and marketing effectiveness. It assesses a brand’s strengths, weaknesses, opportunities, and threats. It identifies brand growth ...
  • Involvement of Cliental & Banks in Money Laundering in Pakistan 
    Asad Mahmud Khan, 222021-005 (Bahria University Islamabad Campus, 2005)
    This study analyzes and explains the current status of money laundering faced by the whole world and with a special perspective of Pakistan. It analyzes that how and why the money launderers need the banking system to ...
  • Comparative Study and Ratio Analysis of United Bank Limited and Muslim Commercial Bank Limited 
    Aftab Ahmad, 01-122072-007; Raheel Ahmed, 01-122072-109; Zain Ahmad Farooqi, 01-122072-168; Zahid ur Rehman, 01-122072-166 (Bahria University Islamabad Campus, 2009)
    Choice of the celebrity, hence, is of utmost importance and is usually done based on many different parameters - appeal, looks, popularity or even just a fantasy figure to endorse a brand.
  • Employee's Planning & Management in Banking Industry An Organizational Perspective 
    Muhammad Atif, 01-121062-043 (Bahria University Islamabad Campus, 2007)
    Career Planning and Management (CPM) has appeared to be one of the fastest developing areas within the broad field of Human Resource Management (HRM). Couple of years ago the term HRM was unknown to the organizations now ...
  • Impact of Celebrity Endorsement on University Student's choice of buying Mobile Network (in case of Telenor & Mobilink) 
    Suhaib Hussain Baluch, 01-122072-135; Zahra Shahid, 01-122072-167; Rabia Bushra Malik, 01-122072-107; Zainab Butt, 01-122072-170 (Bahria University Islamabad Campus, 2009)
    Today, the modern marketing strategy of most business firms relies heavily on advertising to promote their products to their target markets. The major goal of today's advertising strategy is the influencing of customers, ...
  • Decision Consideration of Upper Middle Class Housewives in Impulse Buying 
    Talha Rehman Piracha, 01-221082-073 (Bahria University Islamabad Campus, 2009)
    The area of focus in this particular project is Consumer Behavior with respect to impulse buying. With the growing competition in marketing and selling activities it is very much desired that all the key purchase patterns ...
  • Impact of SME Bank on the Progress of Women Enterpreneures in Pakistan and Suggestions for Iprovement 
    Asad Ejaz Malik, 01-122061-007; Naveed Mahmood, 01-122061-033 (Bahria University Islamabad Campus, 2008)
    Considering the economic downturn in Pakistan, there is a vital need to empower women economically and to bring income generating opportunities to enable them to survive, prosper and provide support for their families. For ...

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