This research reports depicts the implementation of one of latest marketing concepts; Relationship Marketing (RM). The study organization chosen is Pakistan based company Makkays which deals with electronic devices of ...

The paper aim at finding relationship between privatization and job satisfaction. The independent variables of job satisfaction were divided to pay coworkers, promotion and promotion opportunities, supervision and work ...

Consumers’ preferences and eating habits change over time. Every culture has its own unique tastes and savour that they fancy. The local tastes of a country vary from place to place within a country or outside its geographical ...

Nowadays organizations are paying a great deal of attention towards effective training of their employees as it is the key factor for high quality service provision. With the perceived management support, employee’s ...

This research was aimed towards investigating the validity and applicability of Capital Asset Pricing Model (CAPM), in which risk and return relationship is determined, in the context of Pakistan’s Stock Market. One of the ...

The research conducted to examine the effect of mobile television commercials on the moral values in the society of Pakistan. Although there is no general consensus about the relation between them but the results of the ...

Even though major studies have affirmed that the skills employees possess are in fact the core element for the success of most organizations, our research efforts have driven us to the conclusion that what lies behind the ...

Factors affecting customer satisfaction is of worth importance in order to know the reasons and the factors which are likely to create satisfaction among customers for a particular brand. Due to the more and more furious ...

The current energy crisis engulfing Pakistan has retarded the economic growth of the country and left its 162 million inhabitants with spasmodic access to electricity. The Demand has far outstripped supply of electricity ...

Purpose: Advertising is an awareness tool for marketing world. Corporations and companies use it to place their brand, product & service in the consumer mind and keep recalling consumer about themselves through advertisements. ...