This study examines the emerging role of tipping behavior in the restaurant industry of Pakistan: A case of twin cities. The major focus to conduct this research was to understand what’s the importance of tipping in spreading ...

Advertising is the epitome of modern marketing, utilized as a tool for shifting consumer behavior in favor of an advertised product and plays a major role in shaping the purchase intention. Visual ads allow the advertiser ...

The objective of the study was to examine the impact of leadership styles on supply chain agility, adaptability, and alignment in the courier industry of Islamabad / Rawalpindi. This study has considered transformational ...

This study is focused mainly on identifying the impact of logistics in the effectiveness of supply chain. This study has selected manufacturing industry Pepsi and Coke of Lahore and targeted the officials of manufacturing ...

This study aims to research the impact social media advertising has on fashion leaders. There are a number of research questions that are studied in this thesis followed by literature review. Literature review discusses ...

Organizations now a days are very keen to concentrate on increasing the supply chain performance, many big organizations focus entirely on some elements which are the main or you can say the basic elements of supply chain ...

The focus of this thesis is to empirically understand how electronic-commerce and electronicword- of-mouth are affecting brand equity of brands in clothing industry. This study attempts to explain how the E-commerce and ...

This study aims to examine the impact of buying behavior dimensions on consumer buying behavior with respect to the gender perspective. The purpose behind this study is to investigate that whether the store attributes, ...

This study is focused mainly on identifying the impact of internal organizational factors on supply chain responsiveness. This study has selected furniture industry of Rawalpindi and Islamabad and targeted the officials ...

This study is conducted to identify the impact of capital structure on firm performance in Islamic and conventional banks of Pakistan. This study has considered optimum capital structure as an independent variable. Whereas, ...