Purpose- The purpose of this research is to examine the impact of social media marketing towards brand loyalty, a case of Pakistan fast food industry. This study explored the effects of three important factors of social ...

A major concern companies face while functioning is known as the Bullwhip Effect. The Bullwhip Effect is an undeniable bottleneck faced by all the members of a supply chain. In today’s competitive era, it is really important ...

Purpose: The intuition behind this research is to analyze the impact of capital structure on the financial performance of the (selected) non-financial firms listed on Pakistan Stock Exchange during 2011-2015. Design/meth ...

One of the most useful approach is supply chain integration which is used to improve various measure of supply chain performance. This investigation is used to evaluate the relationship of supply chain performance and ...

The main purpose of this research study is to examine the relationship supply chain integrations with the supplier chain performance. For this purpose a survey has been is conducted in Sialkot. During the survey 150 firms ...

The purpose of this research is to investigate the impact of logistics outsourcing and warehousing management and material handling on supply chain efficiency in beverages industry in Pakistan. The study concluded that ...

Karachi Stock Exchange is the largest stock exchange of the Pakistan with almost 800 listed securities of different companies. In year 2002 it is rated as the world's top most performing stock exchange. After the stock ...

This study is aimed at providing a new framework for implementing performance management system in organizations focusing primarily on private telecom companies . We selected the telecom industry because it ' s one of the ...

This paper endeavors to study the various factors presents the research work at how the best employee to retain, influence their decision to either leave or to stay in the organization and examine the effect of employee ...

This study aims to find out reasons for the declining Tourism in Pakistan and suggest ways & means to develop tourism in Pakistan so as to make optimum use of Pakistan’s natural, cultural and historical resources. There ...