Today, the technological development changes the overall growth pattern of the economic sector. This particular facet has immense implications on the growth of Asian emerging economy (AEE). The concept of green supply chain ...

Mobile Phones have become an important aspect of people’s lives rather than just being a component. With the massive explosion of information and communications technologies (ICTs), there is a rapid expansion of mobile ...

This study was conducted to find out the impact of effective brand positioning strategies such as dissimilarity, favoribility, credibility, uniqueness on brand loyalty of Toyota and Honda customers. To conduct this research, ...

Human resource management is one of the most important term frequently used in every organization, which plays the role of backbone for organization and make its survival possible. In the productivity and success of any ...

The point of this examination is to a size the significance the seller choice issue and its connection to the Supply Chain methodology and objectives. Initially, the present states of the material or garments industry are ...

The study aims to investigate the effect of social media usage in creating opportunity and understanding customers; the study was undertaken over a period of 4 months, and data was collected via surveys from 268 respondents. ...

A quantitative research approach is taken for this study. Primary data was collecting using a questionnaire as a research instrument. 300 questionnaires were distributed and 254 questionnaires were returned by the respondents. ...

This study seeks to understand the purchase intent of emerging green consumers. The article starts with a brief theoretical reflection on green marketing, emerging green consumer, and sustainability. This research looks ...

Escapism, is perhaps the evasion of unkind, tedious, demanding, petrifying, or dull aspects of per diem life. Escapism can correspondingly be used to state the activities people take to help release obstinate state of mind ...

This study aims to explore the awareness and willingness of Muslim toward Islamic Banking in Pakistan. Subsequent to financial crises during the past few decades, Islamic banking has attained global acceptance and has ...