The study was conducted in the telecommunication sector of Pakistan. The study evaluated the effect of successive planning on the employee retention with a moderating role of organization justice. The companies working in ...

It is without any ambiguity that teachers have always played a vital role in an individual’s life. They have a strong impact on the students especially who spend more time under their supervision. This shapes their personality ...

The WOM has the greater influence on the purchase decisions of the customers. Revolutions in the computer technology and the emergence of the online marketing transmitted the information system. This phenomenon impacts the ...

As the competition among brands is increasing day by day, marketers are focusing more and more on the ways of capturing more mind share. One of the most effective ways to capture more mind share of the customers is to ...

Project manager has its own importance and helpful for organization to execute their tasks and gaining high competitive business edges in market. Knowledge is always refers to what actual the need and requirement of project ...

Education systems all over the world are expected to provide quality education and overall development, however this progress is only dependent on competent and qualified staff in such institutes. More importantly, ...

The study investigated the role of Electronic Word of Mouth (eWOM) on Online Consumers Purchase Intentions by the mediation effects of e-Service Quality in the twin cities of Rawalpindi and Islamabad. The core focus remained ...

This research examines how consumers would prefer avoiding advertisements via social media due to prior negative experiences or perceived ad clutter. Nowadays society does not have the time or patience to endure all the ...

This research is conducted to investigate how the value of a brand can be retained through product innovation. Brand value is determined through customer satisfaction, brand loyalty and consumer purchase intention about ...

This study is about the “role of contingency planning in military logistics”. Logistics is one of the most important aspect of any military and in the present era of globalization the operational environment has changed ...