Agriculture has been a major source of the country’s food security and a stimulant to off farm employment but agricultural production is on decline. Most firms in the agricultural sector have not lived to their expectations ...

This research focuses on the impact of Social media Quality content on consumer􀂶s purchase intention depending on how they perceive the information as valuable in context of Apparel buying. The investigation focuses upon ...

Tourism is an activity that affects the society in different ways and has a deep impact on cultural, social and Economic life of inhabitants and the place itself. It involves many reliant industries like Hotel and Lodging ...

In Pakistan Mobile Financial Services market geared towards creating an effective Eco System for greater financial inclusion. The entrance of new players in the Mobile Financial Services industry in Pakistan poses an ...

Various previous studies were studied related to Dark triad traits, which consist of Machiavellianism, Narcissism and psychopathy- and with the help of survey its impact on time banditry at work place. Relation between ...

The purpose of this study to examine the influence of different leadership types on employee performance and creativity in the banking sector of Pakistan, and mediating impact of organizational politics in leadership types ...

This research focuses on The Human Resource Information System (HRIS) that helps the organizations in managing the day to day activities of employees; it is helpful in keeping a track of employees, in terms of their ...

This research paper “impact of luxury brand advertisement on Instagram affecting urban Pakistani women buying behavior” focus on understanding the advertisement and factors which are critical in portraying the brand and ...

The retail environment has become very complicated as many different channels had affected the traditional brick and mortar form of retailing. Customers today are provided with abundant of information, a ton of offers and ...

The purpose of this research is to examine the effect of organizational environment over the work performance specifically with respect to telecommunication industry of Pakistan. Organizational environment is represented ...