Outdoor Media advertisement has been in the industry for decades. The industry always define a specific spending with in their overall marketing mix budget. Considering the level of investment involved in Outdoor media as ...

The main purpose of this was to investigate the effect of credit rating on listed insurance company of Pakistan stock exchange during the period of 2010-2017. This investigation is made to explore the role played by the ...

The aim of this study is to do analysis of the impact of supply chain agility on the performance of beverage industries working in the twin cities of Pakistan Islamabad/Rawalpindi. The beverage industry plays a significant ...

Purpose: The purpose behind this research is to analyze the relationship between the capital structure and firms’ performance of banking industry of Pakistan. Design/methodology/approach: Three panel data estimation ...

The contemporary business world is rapidly shifting on E-business as nearly all types of businesses are adopting the modern methods for all business processes including EProcurement which is not only playing a key role for ...

The much-increased reliance on technology is not limited to daily routine but it also has a huge part in professional lives of people. People use social sites to search for potential clients, reach out to customers, finding ...

Consideration to most OM researchers moved toward supply, chain administration. Here is as yet need to see by what means supply chain network methodologies be connected by inner assembling procedures. Literature demonstrates ...

Supply chain management as a notion is getting very popular in this era as compared to the beginning stage of the idea. It has become a competitive edge for few businesses. It has changed our way of thinking that how its ...

This study tests the influence of risks on return of stock. The different risks used in this study are market risk, unique risk and total risk. The study was based on ten industries. Return of stock can be taken from thirty ...

This study investigates the reaction of market to stock splits by using set of Indian firms. By using event study methodology, only data from listed companies of BSE (Bombay Stock Exchange) is considered. Between pre-split ...