In existing times of hyper competitive marketing world, understanding the dynamics of consumer behavior has become a necessity. The purpose of this research is, accordingly, to comprehend one of the important dimensions ...

This study examines, the influence of word of mouth (WOM) on brand equity (BE) and customer equity (CE). WOM may influence in the productivity of a brand and can damage or increase the reputation of a brand in the eyes ...

Abstract on this study mentions investigation on relationship of resources the retailers manage to cover up the performance of the business. Three resources have been taken under consideration for which the study has been ...

The current study aims to investigate the effects of lean supply chain management (LSCM) practices on supply chain performance of manufacturing and retail organizations in the region of Rawalpindi and Islamabad. This study ...

The purpose of this study to explore the impact of Supplier Selection Techniques on the operational performance of Small and Medium Enterprises in Marble manufacturing Industry of Pakistan. In this study data is collected ...

The objective of the research was to examine influence of elements, namely Brand Affection and Trust on Customer Brand Loyalty. An extensive literature review has been carried out to recognize the key elements impacting ...

The aim of this quantitative research paper is to investigate the relationship and effect of supplier relation management, strategic sourcing and on procurement performance of sugar mills of Pakistan. Experiential research ...

The purpose of this paper is to introduce social media channels in the marketing mix as traditional marketing channels are steadily losing their importance. Social media is an exceptional way of changing the dynamics of ...

In this research, the impact of services cape of hospitals was tested on patients’ behavioral intentions. The research will describe in detail the serviceability, SERVQUAL model and the conditions of healthcare facilities ...

This study was carried out to discover the impact on organizational performance of tacit knowledge sharing in the banking sector of Islamabad Pakistan by conducting quantitative research on individuals working in the banking ...