Mobile banking is an emerging application of mobile commerce that could become an additional revenue source to both banks and telecom service providers. Empirical research on mobile banking in Pakistan is very limited due ...

Presently, in the manifestation of high competitive business environment supply chain management plays a dynamic role in context of any, firms. The concept of supply chain management is not new for management to process ...

Over the past few years, we have seen evolution in the world of internet as well as marketing. New buzzword is Data Science. Data science is all about using predictive models, complex machine learning algorithms and ...

The research paper studied the relationship between negative political advertisement and political decision making of millennials. Furthermore, it checked the mediating effect of affective commitment on the given relationship. ...

With the augmented use of social media, the brand pages have become a substantial contributor in empowering customers to willingly partake in providing feedback for development and collaboration with others that build ups ...

Purpose: The aim of this study is to find out the level of awareness and perception of Pakistani people towards Islamic banking and their reluctance towards its adoption. Pakistan is an Islamic state with great potential ...

The objective of the study was that demand uncertainty and technological uncertainty affect the supply chain integration. This research study has involved the construction industry of Pakistan. Independent variables used ...

Our final project is based on problems faced by Jessie’s. Jessie’s is a well-known gourmet burger joint operating in Islamabad. Although it has gained popularity in a short span of time. Jessies’s is owned by the Jaswal ...

In this study, we examine firm specific and macroeconomic factors, evaluating which category of factors drives firm performance extending past studies by comparing the two categories to determine which has the upper hand ...

Now a day's every organization want to increase their creativity, productivity, performance, sales, revenue to compete their competitors which can be only possible when an organization have an ability to engage their ...