This paper is an emphasis on the need for a postmodern marketing strategy implementation as far as the marketing strategy of the telecom sector in Pakistan goes. This study highlights the fact that with so many different ...

Tribalism is a phenomenon that has emerged in the era of postmodern marketing. It is a concept which has its origin in Latin approach to marketing. The concept gained importance due to the social re-rooting of the society ...

This study has focused on the marketing efforts of Universal Human Aid, a non-governmental organization. The purpose of this study has been to review the marketing functions and strategy of the organization from the viewpoint ...

The concept of nation and place branding are new in literature. These are the recently emerged fields in the field of branding. However, these concepts are dominating very fast because it provides fascinating features ...

Retailing involves selling goods to the customer directly in which they sell all types of products under one roof. The customer can be the influencer, the consumer or both. The reason of this study is to develop a marketing ...

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This project aims to devise a market development plan for Win pipe industries private Ltd, which is one of the well reputed industry dealing largely with the sector of construction, and building industries.. The marketing ...

The quantitative research paper helps investigate the existence of market inefficiency in the Karachi Stock exchange (KSE 100 Index). Market inefficiency exists when a number of stocks trading in the stock market are ...

Customer relationship management (CRM) is although a new terminology but this concept was present even in ancient times. The history of this term is as old as is the history business. (Drucker, 1954) was of the view that ...

The actual aim of this research is to unleash the impact of two important dimensions or characteristics of job design on employee innovation and intrinsic motivation. The area of job design in itself is vast when every ...