MBA (BUIC): Recent submissions

  • Influencing factors in the adoption of internet banking in First Women Bank Ltd 
    Taimoor Hasan, 01-220101-030; Tanveer Abbas, 01-220101-031; Zainul Abid Hussain, 01-220101-035 (Bahria University Islamabad Campus, 2013)
    Collecting, managing & utilizing money is one of the biggest desires of human since its birth. From metal coins to sophisticated papers, money has always been cherished & traded with full perceived efficiency by human ...
  • Impact of integrated school management system, on educational institutes of Pakistan 
    Raja Muhammad Ali, 01-221112-057 (Bahria University Islamabad Campus, 2013)
    Machines’ taking over the world has been a threatening tag line for very long but I will rephrase this line as, “Taking over the world through machines” As it's not the machines who guide the humans what to do, it’s the ...
  • Market survey for centaurus properties private limited 
    Sher Afzal Khan Babar, 01-220101-038; Anjum Khurshid, 01-220101-005; Khaqan Javed, 01-120101-030 (Bahria University Islamabad Campus, 2013)
    1.1 The students group was appointed by Pak Gulf Construction (Pvt.) Ltd. to conduct a market survey of Islamabad covering the retail and commercial sector of the city to assess the prospects of launching a shopping ...
  • Exchange traded derivatives in Pakistan 
    Maliha Quddus, 01-121061-030 (Bahria University Islamabad Campus, 2007)
    This study examines the trading of Exchange Traded Derivatives(ETDs) in the Pakistani capital markets. It discusses the various benefits of introducing ETDs in Pakistan. This is succeeded by an in depth examination ...
  • Development of new product launching plan 
    Muhammad Irfan Azram, 01-120101-028; Raja Hamza Saleem, 01-120101-020; Haider Ali Baig, 01-120101-005 (Bahria University Islamabad Campus, 2013)
    The American Marketing Association defines the Marketing as the process of planning and executing the conceptions, pricing, promotion and distribution and distribution of ideas, goals and services to create exchanges ...
  • Designing a marketing campaign of a small business and forecasting its financial analysis 
    Qurat-ul-ain Ali, 01-221112-068; Sheheryar Mehmood, 01-221091-069 (Bahria University Islamabad Campus, 2013)
    Digital marketing also one of the major parts of social media marketing is one of the emerging trends in today’s life. From personal to professional, no one today has left behind from its usage. As far businesses are ...
  • Impact of private public partnership in market and how they affect public sector positively 
    Shoaib Tariq, 01-122081-098 (Bahria University Islamabad Campus, 2013)
    This is the introductory chapter of the study where the purpose is to draw an outline of the research and justify the topic of the study which is undertaken by the researcher so that the research process can be clearly ...
  • Evaluation of cereals in potential market of Pakistan and role of Fauji cereals in it 
    Anum Lodhi, 01-221112-112; Saman Parvez, 01-221112-095; Amina Khalid, 01-221112-008 (Bahria University Islamabad Campus, 2013)
    This study is done to assess the cereal industry in Pakistan and the role of Fauji cereals among other brands in the cereal market. Fauji Cereals is in the market for fifty years but its growth is stagnant, the basic ...
  • Improving the employee retention in LCC Pakistan Pvt. Ltd. 
    Hammad Shafiq, 01-222112-002; Shahzad Alam, 01-122112-011; Usman Ghani, 01-220102-051 (Bahria University Islamabad Campus, 2014)
    It has been seen that worker turnover around organizations is turning into an issue, which sets back a lot of finances a considerable measure of cash, endeavors and vigor. This issue could be a major deterrent for HR ...
  • Impact of organizational learning on Organizational Effectiveness : engineering sector perspective 
    Maryam Rehman, 01-221122-028 (Bahria University Islamabad Campus, 2014)
    Developments in the field of strategic management have originated much debate on linking business strategies to organisational objectives. The current debate among business practitioners and academic researchers is to ...
  • The impact of transformational leadership style on motivation of employees 
    Sadia Ishaq, 01-221121-027 (Bahria University Islamabad Campus, 2013)
    An organization is a social set up, which has a boundary that divides it from its environment, pursues its own collective goals, and controls its own performance. Organization improve performance in order to anticipate ...
  • Impact of inaccurate inventory on retail outlets : a study of D.Watson 
    Talha Nawaz, 01-120102-079; Waqas Hassan, 01-120102-085; Muhammad Junaid, 01-120102-041 (Bahria University Islamabad Campus, 2014)
    Purpose: This project intends to study the impact of inaccurate inventory records in retail stores. The purpose of this project is to study how critical is the problem of inaccurate accuracy and how it leads to hidden ...
  • Feasibility report for establishing a new flour mill 
    Adeel Shahid, 01-120102-003,; Ayaz Mehmood, 01-120102-014; Hassaan Mehmood., 01-120102-022 (Bahria University Islamabad Campus, 2013)
    This report has been formulated about the feasibility report of flour mill. Different aspects in establishing flour mill have been discussed in this report. First of all, a complete introduction has been given then ...
  • Engaging tech savvy consumers 
    Asma Noreen, 01-221102-073 (Bahria University Islamabad Campus, 2013)
    The study proposes a theory that social media marketing influences consumer engagement. The focus of research is to establish whether or not the theory holds true. For this purpose various linkages have been developed ...
  • Study showing the impact of cash recovery cycle on credit inventory in National Food distributor 
    Ali Hafeez Raja, 01-120102-009; Bilal Tariq, 01-120102-016; Muhammad Arsalan, 01-120102-034 (Bahria University Islamabad Campus, 2014)
    This project focuses on the practices of inventory management in the National Foods Pakistan. The main focus is on the cash recovery system of National Foods Pakistan. This project also focuses on the reduction of inventory ...
  • Motivational complexity amongst consumers regarding brand switching : a study on factors that influence brand switching in the telecom sector of Pakistan 
    Muhammad Zain Tariq, 01-221122-078 (Bahria University Islamabad Campus, 2013)
    This research is being conducted in order to evaluate effects of factors such as price, network quality, switching cost, advertisements and trust on a customer’s brand switching behavior. The study is particularly focused ...
  • CSR perception and customer's reaction towards company: an analysis of Pakistan's telecom industry 
    Muhammad Huzzaifah Tul Hassan, 01-220102-033 (Bahria University Islamabad Campus, 2014)
    In this study, it has been analyzed one of the most debated topics of today’s corporate world that is, CSR from marketing point of view and studied the influence of CSR perception on customer’s personal satisfaction, ...
  • The factors that affect the Profitability of Banks in Pakistan 
    Saqib Riaz, 01-220102-044 (Bahria University Islamabad Campus, 2014)
    Banks as a part of the financial institutions are the main pillar of the economy. In the study, we examine the impact of different internal as well as the external factors that affect the profitability of banks in Pakistan. ...
  • Reflections and application of behavioral finance in Pakistan : viewed through prospect theory 
    Zuhaib Gull, 01-221112-087 (Bahria University Islamabad Campus, 2013)
    The intention of this study is to establish the existence of the prospect theory, a component of Behavioral Finance, and develop an understanding of its features in Pakistan. While behavioral finance is renowned principle ...
  • Reasons, effects and impact of Post-Modern Marketing on below the line activities in comparison with traditional below the line activities in Pakistan ( 
    Osama Nasir, 01-221122-048 (Bahria University Islamabad Campus, 2013)
    The thesis that follows focuses on the impact of postmodern marketing on Below the Line activities. As the title explains it, the thesis has its major focus on how below the line marketing strategies have modified over ...

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