Zeeshan Azam, 01-222152-039; Madiha Kausar Butt, 01-122152-008; Maria Sair, 01-122152-009
(Bahria University Islamabad Campus, 2017)
Rebranding is a tough and sometimes very crucial step for a brand especially if they are stuck in a rut commercially speaking. Although some brands get by without changing their messaging, logo or approach for years, many ...