Amreen Khan, 01-221121-005,; Anam Javed, 01-221121-046,; Rabia Tahir, 01-221121-026
(Bahria University Islamabad Campus, 2013)
The success of any organization revolves around the knowledge workers’ impetus to work with
vigor and contentment. Establishing an acceptable and comprehendible bond between the
employees and the brand values not only ...