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Browsing MBA (BUIC) by Title
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Waqar Afzal, 01-122131-030; Muhammad Mehran Razi, 01-122131-014; Nadeem Shahzad, 01-122131-016
(Bahria University Islamabad Campus, 2014)
The project focuses on the changing trends in the Telecom sector of Pakistan. The 3G/4G bidding in Pakistan was a defining moment in the Telecom sector. The two major players in the auction were The Government and the ...
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Sufyan Zulqarnain, 01-221132-030
(Bahria University Islamabad Campus, 2014)
The launch of 3G/4G networks in Pakistani market was a long awaited phenomenon,
suppliers and consumers were all ready and geared up for this technological up gradation.
Still after the launch a constant unrest is observed ...
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Minahil Asif), 01-221162-042
(Bahria University Islamabad Campus, 2017)
According to several researchers, it is deduced that the new paradigm for being a successful company, yielding high profitability, does not rely on its strategies and operations, but mainly on its supply chain. In other ...
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M. Faran Khan, 01-221122-038
(Bahria University Islamabad Campus, 2014)
The quantitative research paper helps investigate the existence of market inefficiency
in the Karachi Stock exchange (KSE 100 Index). Market inefficiency exists when a
number of stocks trading in the stock market are ...
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Amina Durrani, 01-221142-005; Zahid Hameed Marwat, 01-221142-039; Muhammad Zubair, 01-221142-046
(Bahria University Islamabad Campus, 2015)
This project aims to assess the market demand for and viability of producing and selling solar
powered power banks for smartphones in Islamabad. Since such a product has not yet been
observed in the Islamabad marketplace, ...
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Usman Umar, 01-220122-012
(Bahria University Islamabad Campus, 2015)
The purpose of the research study is to identify the main factors that influence the people’s choice in the acceptance of the internet banking in performing their day to day business transactions in Rawalpindi. This study ...
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Muhammad Asif Mujtaba, 01-222171-061
(Bahria University Islamabad Campus, 2018)
Mobile banking is an emerging application of mobile commerce that could become an additional revenue source to both banks and telecom service providers. Empirical research on mobile banking in Pakistan is very limited due ...
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Sardar Bahram Khan, 01-221121-030
(Bahria University Islamabad Campus, 2013)
Pakistan's economy is an economy of SME. Policies in the past have given a general
perspective, direction and defining broad parameters of activity within the macroeconomic
framework, but efforts have focused on the large ...
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Arooj Mustafa, 01-121061-017; Harem Rehman, 01-121061-026
(Bahria University Islamabad Campus, 2008)
A good brand name is gold in the banking industry. Banks rely heavily on their reputation. Banking only works if the consumer is willing to trust the bank with large sums of money. Branding is particularly important to the ...
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Alina Zia Hanfi, 01-221152-002
(Bahria University Islamabad Campus, 2016)
Manipulative advertising occurs frequently within the market. It has been questioned whether it is in a firm’s best interest to deceive the public through false, misrepresentative ads. This study seeks to examine whether ...
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Faizan Shaukat, 01-120151-009
(Bahria University Islamabad Campus, 2017)
The review examines the variables influencing understudy's enlistment choice when they run over with choice of HEI's. The fundamental goal of this review is to investigate those variables that emerge extremely basic in ...
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Muhammad Sohail Rafi, 222002-028
(Bahria University Islamabad Campus, 2013)
Advertising is a form of communication with certain distinguishing qualities and some
distinctive ways of achieving effects. Advertising in the real world works for many different
advertisers, with varied resources, goals ...
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Anam Mustafa Ansari, 01-221102-003; Anita Khalid, 01-221102-028; Faiza Ashraf, 01-221102-023; Mariam Inam Ul Haq Mughal, 01-221102-007
(Bahria University Islamabad Campus, 2012)
Our research topic is “Advertising and its Impact”. The research question is” To what extent does advertising have an impact in shaping consumer behaviour and influencing their buying decision for soaps? The research was ...
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Muhammad Waqas
(Bahria University Islamabad Campus, 2004)
This research paper is a par t of our Management course .
An endeavor has been made to address the issue , relating to
ethics in advertising of local companies as well as
multinationals in the end I have given recommendations ...
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Farooq Haider Kayani, 122021-002
(Bahria University Islamabad Campus, 2007)
Over the past decade lot of developing countries followed the road to reforms for the improvement of their marketing & advertising systems. Like many others the Advertising Sector of Pakistan is passing through extensive ...
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Alina Zeeshan, 01-221122-082
(Bahria University Islamabad Campus, 2013)
Pepsi Co.’s flagship brand, Pepsi and its key competitor Coca Cola are the world’s leading
cola drink brands, competing neck to neck for market share in every country and territory.
Despite its acclaimed worldwide ...
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Zuha Sohail, 01-221152-046
(Bahria University Islamabad Campus, 2016)
The purpose of this study was to examine the relationship between job stress and job satisfaction, and
employee commitment as the moderating variable. The sample size of this study was 200 working
employees of banking ...
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Syed Jaffer Raza, 01-122052-030
(Bahria University Islamabad Campus, 2007)
Our project is basically designed to select the best
technique to find the true value of the company through
alternative methods of valuation. We have targeted the auto
assembly sector and by selecting the three top ...
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Aalia A. Satti, 01-221081-001; Hana Afzal, 01-221081-003; Humaira Batool, 01-221081-004
(Bahria University Islamabad Campus, 2009)
Fauji Fertilizer Company Limited is one of the key fertilizer companies in the country and holds maximum market share. This project report aims to suggest some important business strategies to the company that will not ...
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Maria Zahid, 01-121181-012
(Bahria University Islamabad Campus, 2019)
The focus of this thesis is to find the impact of sponsorship on behavioral intention in the case of PSL. They study attempts to explain how these techniques influence the customers & motivate them to make a purchase ...