The launch of 3G/4G networks in Pakistani market was a long awaited phenomenon, suppliers and consumers were all ready and geared up for this technological up gradation. Still after the launch a constant unrest is observed ...

The quantitative research paper helps investigate the existence of market inefficiency in the Karachi Stock exchange (KSE 100 Index). Market inefficiency exists when a number of stocks trading in the stock market are ...

The purpose of the research study is to identify the main factors that influence the people’s choice in the acceptance of the internet banking in performing their day to day business transactions in Rawalpindi. This study ...

Pakistan's economy is an economy of SME. Policies in the past have given a general perspective, direction and defining broad parameters of activity within the macroeconomic framework, but efforts have focused on the large ...

Manipulative advertising occurs frequently within the market. It has been questioned whether it is in a firm’s best interest to deceive the public through false, misrepresentative ads. This study seeks to examine whether ...

Advertising is a form of communication with certain distinguishing qualities and some distinctive ways of achieving effects. Advertising in the real world works for many different advertisers, with varied resources, goals ...

This research paper is a par t of our Management course . An endeavor has been made to address the issue , relating to ethics in advertising of local companies as well as multinationals in the end I have given recommendations ...

Pepsi Co.’s flagship brand, Pepsi and its key competitor Coca Cola are the world’s leading cola drink brands, competing neck to neck for market share in every country and territory. Despite its acclaimed worldwide ...

Our project is basically designed to select the best technique to find the true value of the company through alternative methods of valuation. We have targeted the auto assembly sector and by selecting the three top ...

The focus of this thesis is to find the impact of sponsorship on behavioral intention in the case of PSL. They study attempts to explain how these techniques influence the customers & motivate them to make a purchase ...