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Browsing MBA (BUIC) by Subject "Marketing."
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Maria Zahid, 01-121181-012
(Bahria University Islamabad Campus, 2019)
The focus of this thesis is to find the impact of sponsorship on behavioral intention in the case of PSL. They study attempts to explain how these techniques influence the customers & motivate them to make a purchase ...
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Mustinsar Abbas Khan, 01-121171-018
(2018)
The paper aims to explore relationship of Reliability, Responsiveness and Tangibility on hotel brand image and eventually enhance the Image of the hotel service in the mind of the customers. Design/methodology/approach ...
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Muazima Batool Agha, 01-221162-043
(Bahria University Islamabad Campus, 2017)
Escapism, is perhaps the evasion of unkind, tedious, demanding, petrifying, or dull aspects of per diem life. Escapism can correspondingly be used to state the activities people take to help release obstinate state of mind ...
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Ammar Shahzad, 01-222162-003
(Bahria University Islamabad Campus, 2018)
The aim of the research is to find out the impact of merger on Warid customer’s loyalty after merger with Jazz. The research is focused on understanding the brand loyalty of Warid customers before and after the merger with ...
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Maham Siddique, 01-221171-013
(Bahria University Islamabad Campus, 2018)
Cartoon endorsement is a process of targeting the most attractive segment, accountable for most disposable expenditures "children". Children mean business to advertisers.Children are very interesting segment yet challenging ...
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Imad Ali Shah, 01-221162-031
(Bahria University Islamabad Campus, 2017)
This study was conducted in regard to the cosmetic products that are working and having distribution in Peshawar by checking the effect of celebrity endorsement on the brand equity. The whole cosmetic products of “Care” ...
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Aqib Shareef, 01-221162-012
(Bahria University Islamabad Campus, 2017)
A quantitative research approach is taken for this study. Primary data was collecting using a questionnaire as a research instrument. 300 questionnaires were distributed and 254 questionnaires were returned by the respondents. ...
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Bai Fuding, 01-222162-006
(Bahria University Islamabad Campus, 2018)
The study investigated the role of Electronic Word of Mouth (eWOM) on Online Consumers Purchase Intentions by the mediation effects of e-Service Quality in the twin cities of Rawalpindi and Islamabad. The core focus remained ...
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Aroosa Shams, 01-222162-060
(Bahria University Islamabad Campus, 2018)
The aim of this article is to investigate the relationship of increasingly deceptive advertising with big undelivered claims and large slack-fill packaging with purchase ·intention of the consumer. Marketers are trying ...
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M. Shafique Ali, 01-121171-014
(Bahria University Islamabad Campus, 2018)
Administering e-commerce quality, consumer trust, satisfaction and e-loyalty approach to electronic commerce business is meaningful to continuing advancement of various business. Past studies have advertised that online ...
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Junaid Munir, 01-222162-017
(Bahria University Islamabad Campus, 2018)
Firms are using different strategies to sustain and to grow in market; one of the strategies that are commonly used by the firms is the brand extension strategy. The process of building brand image on the basis of consumer ...
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Nida Ghazanfar, 01-1211-71-020
(Bahria University Islamabad Campus, 2018)
The aim of this study is to investigate the relationship between brand positioning, consumer perceptions and consumer preferences. The effect of brand positioning on consumer preferences and consumer perceptions. Marketers ...
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Subha Khalid, 01-222162-030
(Bahria University Islamabad Campus, 2018)
The purpose of this study is to explore the effect of endorsement of beauty bloggers of Instagram on purchase intention of the consumers. These beauty bloggers serve as micro celebrities and idols for people to follow the ...
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Hafeez Ahmad, 01-222162-010
(Bahria University Islamabad Campus, 2018)
The investigation is deciding the consolidated impacts of corporate social responsibility (CSR), customer satisfaction (CS) and brand awareness (BA) on brand image (BI) of Islamic Banking. Speculatively, atypical element ...
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Usam Hussain, 01-120151-039
(Bahria University Islamabad Campus, 2018)
The WOM has the greater influence on the purchase decisions of the customers. Revolutions in the computer technology and the emergence of the online marketing transmitted the information system. This phenomenon impacts the ...
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Syed Fayyaz Ali, 01-222162-054
(Bahria University Islamabad Campus, 2018)
As we live in the noisy world where everyone is saying something but very few are heard and very little remember, similar case is with the Brands, every brand want to sell their Product/Services so they use different medium ...
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Usama Bin Athar, 01-120151-040
(Bahria University Islamabad Campus, 2018)
The purpose of this study is to examine the influence of website quality on buying behavior on consumer specially on online impulse buying behavior of buyers of Pakistan moreover study also assess the mediating role of ...
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Naima Aumer, 01-120151-020
(Bahria University Islamabad Campus, 2018)
With the emergence of social media, advertisers started grabbing attention of hundreds of millions of social media users towards their advertised brands through displaying advertisements on social media. Social media ...
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Huma Saeed, 01-121171-008
(Bahria University Islamabad Campus, 2018)
The retail environment has become very complicated as many different channels had affected the traditional brick and mortar form of retailing. Customers today are provided with abundant of information, a ton of offers and ...
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Annum Ishrat, 01-221171-006
(Bahria University Islamabad Campus, 2018)
This research examines how consumers would prefer avoiding advertisements via social media due to prior negative experiences or perceived ad clutter. Nowadays society does not have the time or patience to endure all the ...